Bringing together over 180 growth investors, scaleups, and experts, the Growth50 Europe Summit 2024 took place in Paris on 8 February 2024. IESE moderated the workshop 'Go-to-Market Strategy', as part of the workstream of the EU Innovation Council’s Scaling Club, an initiative that aims to support 100 deep-tech companies in their path to unicorn. Organized by TechTour and hosted at BPI France, the summit showcased collaborative efforts shaping Europe’s tech landscape, fostering innovation and growth in deep-tech startups.