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startups.
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AI and a hackathon in entrepreneurial management
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Fundamentals of Entrepreneurial Management II immerses IESE MBA students in a hackathon-based venture creation journey. Led by professors Liinus Hietaniemi, Jeroen Neckebrouck and Sandra Sieber, participants work in teams to move from trend identification and problem discovery to prototype development, validation, and final pitch. The course integrates AI tools to enhance ideation, prototyping, and storytelling, while emphasizing evidence-based decision-making and disciplined iteration. Through structured feedback, pivot frameworks, and live pitch sessions, students build and test real ventures; culminating in a school-wide Pitch Day which will showcase the most promising projects on March 25. Stay tuned!
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ecosystem.
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Founders Day 2026: The Journey of Entrepreneurship
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On March 17, the IESE MBA Startup & Entrepreneurship Club will host Founders Day: From Zero to One – The Journey of Entrepreneurship. The event features keynotes by Timo Buetefisch (MBA’04), co-founder and CEO of Cooltra, and Alexandre Nucci Soncini, co-founder of VTEX. A founder deep dive, moderated by IESE's Mathieu Carenzo, will bring together Carlota Pi (EMBA’09), co-founder of Holaluz, and Ivan Rodriguez (EMBA’11), founder of Modelia. The agenda also includes an AI panel led by professors Liinus Hietaniemi and Sampsa Samila with Elisenda Bou-Balust (Cala AI), followed by a School of Founders session and curated networking. Haven't got your ticket yet? Check out the full agenda and register here.
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