Design thinking has evolved from a creative methodology into a strategic capability. Once rooted in the design studio, it now plays a role in the boardroom, helping organizations navigate complexity, redesign customer experiences, and rethink business models by aligning user needs, technology, and strategy.
But how do companies truly use design thinking? Is it embedded in governance and long-term strategy or simply a label? And why have major corporations acquired design consultancies in recent years?
In this issue, the IESE Library Newsletter tries to help you answer these questions. It explores how design thinking can create value for businesses while also shining a spotlight on some of the companies that are applying it in effective and meaningful ways.
For the first time, we propose a new approach to information retrieval: starting with an AI prompt. This “answer-first” framing is not an endpoint, but a hypothesis—one to be verified, analyzed, and enriched through the rigorous use of IESE Library resources and responsible research practices.
Great books deserve a second life. As part of its long-term commitment to preserving intellectual and personal heritage, the Library curates Book Legacies—collections donated from personal libraries that are once again available to inspire learning and research.
Looking for a trusted answer, fast? Whether you want to check Library opening hours, find the direct link to Harvard Business Review, or identify the best database or service for your needs, the Library Chatbot can help.
Interested in exploring history through data, maps, and smart visualization? Ever wondered how people moved across the Roman Empire? Itiner-e is a digital, interactive atlas of the Roman road network, often described as the “Google Maps of the Roman Empire.”
Need reliable data for market, competitor, or country analysis? MarketLine Advantage provides high-quality global business intelligence through a single, intuitive platform—perfect for market assessments, competitive benchmarking, and strategic projects.
